• image.alt
  • With Mayo Clinic emeritus consultant

    Jay L. Hoecker, M.D.

    read biography

Mayo Clinic Health Manager

Get free personalized health guidance for you and your family.

Get Started

Free

E-Newsletter

Subscribe to receive the latest updates on health topics. About our newsletters

  • Housecall
  • Alzheimer's caregiving
  • Living with cancer

Question

Baby Einstein: Can baby DVDs promote infant development?

Is it OK to play baby DVDs for my 6-month-old? I've heard that baby DVDs, such as Baby Einstein, can promote a child's development.

Answer

from Jay L. Hoecker, M.D.

Baby DVDs, such as Baby Einstein, may catch your baby's attention, but screen time isn't likely to promote his or her development. In fact, an infant can learn just as much — if not more — by interacting with you or other caregivers.

Research examining the specific effects of baby DVDs and other infant programming is limited. In a 2007 study, children ages 8 months to 16 months learned six to eight fewer new words for every hour of screen time a day than did babies who had no screen time. In a 2009 study of children ages 2 months to 4 years, turning on the television reduced verbal interaction between parents and children — which may delay language development. In contrast, research has shown that reading to young children once a day has the opposite effect, boosting language ability for both babies and toddlers.

Many pediatricians discourage screen time for children younger than age 2. Instead of relying on Baby Einstein DVDs, concentrate on proven ways to promote infant development — such as talking, playing, singing and reading to your baby. Even if your baby doesn't understand what you're saying or grasp the plot of a story, he or she will soak in your words and revel in your attention. These simple activities form the foundation for speech and thought.

Still, baby DVDs such as Baby Einstein aren't necessarily off-limits. If your family enjoys this kind of programming, turn it on only occasionally — and encourage interaction by watching the programming together.

Next question
Fruit juice: Is it good or bad for kids?
References
  1. Mendelsohn AL, et al. Infant television and video exposure associated with limited parent-child verbal interactions in low socioeconomic status households. Archives of Pediatrics & Adolescent Medicine. 2008;162:411.
  2. Chonchaiya W, et al. Television viewing associates with delayed language development. Acta Paediatrica. 2008;97:977.
  3. Zimmerman FJ, et al. Associations between media viewing and language development in children under age 2 years. The Journal of Pediatrics. 2007;151:364.
  4. Armbruster BB, et al. A child becomes a reader: Birth through preschool. The National Institute for Literacy. http://www.nifl.gov/partnershipforreading/publications/html/parent_guides/birth_to_pre.html. Accessed Jan. 16, 2009.
  5. Zimmerman FJ, et al. Television and DVD/video viewing in children younger than 2 years. Archives of Pediatrics and Adolescent Medicine. 2007;161:473.
  6. Hoecker JL (expert opinion). Mayo Clinic, Rochester, Minn. Jan. 23, 2009. 
  7. Christakis DA, et al. Audible television and decreased adult words, infant vocalizations, and conversational turns. Archives of Pediatrics & Adolescent Medicine. 2009;163:554.

AN01990

June 16, 2009

© 1998-2010 Mayo Foundation for Medical Education and Research (MFMER). All rights reserved. A single copy of these materials may be reprinted for noncommercial personal use only. "Mayo," "Mayo Clinic," "MayoClinic.com," "EmbodyHealth," "Enhance your life," and the triple-shield Mayo Clinic logo are trademarks of Mayo Foundation for Medical Education and Research.

Print Share Reprints

Text Size: smaller largerlarger